BRIDGING THE GAP BETWEEN RETAIL STRATEGY AND RETAIL EXECUTION
MEET OUR TEAM
KELLEY THORNTON: FOUNDER & CEO
Kelley has 25 years of P.O.P. experience. Since starting Purchase Point in 2009, he has obsessed about using creativity to drive sales and measuring the impact of P.O.P. on attracting shoppers and selling products. He believes passionately that as an industry, we just need to do a better job.
KAREEN WANG: GLOBAL DESIGN DIRECTOR
Kareen inspires our creatives and demands the best expression of your brand at the point of sale. With 17 years in P.O.P., she has a unique ability to combine our client's brands with knowledge of the shopper experience to deliver a holistic and realistically executable cutting edge design.
PAUL SOLDERA: DIRECTOR OF STRATEGY & RESEARCH
Paul is a sharp minded strategist that obsesses over identifying client challenges and forming winning strategies that are executed, to produce quality results. He has 15 years experience in strategy research and creation, with specific focus on communication testing and brand planning.
JOANN CARCHIDI: DIRECTOR OF CLIENT RELATIONS & OPERATIONS
Exceeding client’s expectations, quickly evaluating needs and getting it right is what JoAnn has done for over 20 years. JoAnn thrives in supporting client specific projects and maximizing our efficiency, while finding ways to make Purchase Point fiction-less to our clients.
BILL CARLSON: DIRECTOR OF BUSINESS DEVELOPMENT, EMEA
Bill has more than sixteen years of marketing experience spanning agency and client-side. He has worked with a diverse spectrum of brands in the beauty, food, tech and personal care industries. Bill is guided by unbridled passion for the shopper and specializes in bringing immersive and intuitive consumer experiences to life from online to in-store.
ZACK EDELMAN: DIRECTOR OF BUSINESS DEVELOPMENT
It is hard to bring Strategy, Marketing and Creativity to our clients but that is what Zack does. Zack is a “P.O.P. lifer” and after growing up on the execution side of the business, he brings a unique perspective to finding solutions that focus specifically on driving sales and engaging shoppers.
© Purchase Point 2016 All Rights Reserved.
Purchase Point was started by a team of experts in POP strategy, design, and manufacturing. We have diverse backgrounds, but we are singularly focused on driving conversion at retail. Our experience, breadth of skills, and retail knowledge allow us to play a strategic role in creating your in-store solutions, and our expertise allow us to deliver solutions other agencies pretend to know. Unlike the display execution companies we do not sell merchandising, thus we provide unbiased recommendations on how to build your brand while managing cost.